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Price and Affordability

RISMEDIA, June 25, 2009-It’s no secret that the oldest adage in real estate has been “location, location, location.” But in today’s market, it’s time for an update. According to Barbara Wolcott,...

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Sending the Right Message to Consumers

RISMEDIA, July 3, 2009-Today’s real estate market is a price-driven market, so it’s understandable that if a property is not priced right, prospective home buyers will drive right by. As homeowners...

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Staying Focused Brings Real Estate Success

RISMEDIA, July 21, 2009-Staying focused is just one way that Ty Dodge, President & CEO of RealtySouth in Birmingham, Alabama ensures that his company remains at the leading edge of an uncertain...

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It’s a Buyer’s Market – Take Advantage

RISMEDIA, August 5, 2009-The buyer’s market that we are in right now is the perfect opportunity to get buyers off the sidelines and into a new home. While many buyers are content waiting for even lower...

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Increasing Agent Success

RISMEDIA, August 20, 2009-Keeping your agents successful is one of the best ways to weather today’s real estate market, and finding this success may be easier than you think. Here, David Moody, CEO,...

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Creating Efficiencies Keeps Business Running Smoothly

RISMEDIA, September 22, 2009—Keeping your business running smoothly is a key goal to success in any marketplace. While real estate professionals around the country are seeking ways to stay ahead in the...

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Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors in Northern New Jersey, was following a different...

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Staying Ahead of the Market

RISMEDIA, October 30, 2009—Staying ahead of your local competition while keeping your name in front of your clients is crucial to staying profitable in any real estate market. As technology continues...

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A Positive Approach to the Future

RISMEDIA, November 19, 2009—Staying positive is easier said than done these days, but having a positive outlook can help real estate professionals head toward the future on the right track. Here,...

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Staying Top of Mind – Constant Communication Is Key

RISMEDIA, December 24, 2009—Constant communication between yourself and your clients is one of the easiest ways to create top-of-mind awareness. While real estate professionals across the board have...

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Get Everyone Involved and Invested

RISMEDIA, January 20, 2010—Keeping everyone within your organization involved is just one way that real estate professionals can keep agents invested in their company, especially in today’s difficult...

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Facing the Market Head-On

RISMEDIA, March 1, 2010—Being realistic about today’s market realities is one of the best ways for real estate professionals to face the market head-on. Whether it be presenting accurate information to...

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In the Trenches – Actively Staying Involved

RISMEDIA, March 19, 2010—Staying on the front lines and being aware of everything occurring within their business, Todd Hetherington, CEO and Mary Lynn Stone, President of Century 21 New Millenniumhave...

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Beginning the Upturn

RISMEDIA, April 29, 2010—As the market continues to slowly recover, there is still a lot of opportunity for buyers and more than there has been for sellers as buyers return to the market. Here, John J....

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Leveraging Your Brand One Step at a Time

RISMEDIA, July 26, 2010—Leveraging your brand is crucial in today’s market as real estate companies around the country compete for business. Marketing budgets are being squeezed and yet building strong...

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Using Media to Build Relationships

RISMEDIA, August 27, 2010—Staying up-to-date with the latest technology is crucial for real estate professionals looking to find success in today’s market. Here, Barbara Mann, broker/owner of RE/MAX...

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Keeping Agents Informed Leads to Real Estate Success

RISMEDIA, November 2, 2010—No matter what the real estate market looks like, it is crucial for real estate agents to be kept up-to-date with what is occurring. Here, Dominic Scappaticci, president and...

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Building Confidence in Today’s Market – Why Now Is a Good Time to Buy

RISMEDIA, December 1, 2010—Overcoming consumer confidence is a challenge that real estate professionals across the country face today. While today’s market represents one of the best real estate...

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A Local Footprint Goes a Long Way in Today’s Real Estate Market

RISMEDIA, January 26, 2011—Knowing your local market is an important piece of the puzzle for any real estate agent. As consumers continue to demand more information at a faster pace, it is crucial that...

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Create a Consistent Reputation while Promoting Your Brand

Real estate professionals can all agree that consistency is the key to creating brand and name recognition in your marketplace. An in today’s challenging market, real estate professionals must do...

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